1. How important will point of care (POC) channels be for marketers in 2018? Where will they find the most value? 2. What new developments/innovations in the point of care channel can marketers expect in 2018 that could be game-changing? 3.What are the biggest challenges facing marketers in the point of care space in 2018, […]
By Richard Nordstrom 11 Evidence Based reasons why providers and payers should go beyond global measures of patient communications and give serious thought to improving their physicians’ patient-centered communications capabilities with Liberate Health® Communications is one of the foundations of healthcare. Good communication is linked to improved patient satisfaction, adherence to medical recommendations, and health […]
Liberate Health named a 2017 Top Ten Health Innovation. Proven to effectively improve patient care!
Bio-Pharma marketers must create purposeful content in order to truly connect with both the HCP and patients if they want to drive behavior change There is a movement that is slowly gaining traction with bio-pharma marketers. Providing content that imparts value to the healthcare professional is more important than brand literature. Although this seems like […]
Feature Articles by PM360 Staff on April 15th, 2016 We have all heard the numbers. Medication nonadherence can cost the healthcare industry billions of dollars ($337 billion in 2013 to be exact, according to Express Scripts). The pharmaceutical industry also loses—$188 billion annually, according to a 2012 Capgemini report. And often the patient loses. Studies have shown that […]
by Traver Hutchins- Reprinted from Media Post/Healthcare/Marketing Oct 6, 2015 Pharma has long been characterized as lagging behind the rest of the marketing industry in terms of branding effectiveness and overall media impact. Regulatory guidelines in the industry are the largest contributor to this delta. While regulatory restraints continue to give an unfair advantage to […]
This is a great article. I heard about this from the Innovation Fund people at NSLI Hospitals earlier this summer. The technology is rudimentary at best, a computer on a cart set up with video camera to do the recording. It highlights a significant point of care issue that is patients recall less than 10% […]
Accountable care organizations (ACOs) – formal alliances of hospitals and physicians that assume responsibility for the cost and quality of care – have the potential to improve patient health while reducing the waste in the healthcare system. But, to make these gains, ACOs are changing the way healthcare is delivered – and significantly through the build […]
The cover of this month’s PharmaVoice addresses the disruptive force of ‘digital patients’ on the pharmaceutical industry. Our CEO, Richard Nordstrom, contributes to the article, advocating for the role of clinicians in mediating digital tools and content to drive better patient engagement. Read more here.
“Enormous changes occurring in the healthcare marketplace promise to transform the entire ecosystem. Government initiatives, technology advancements and medical innovation are all factors. The overarching challenge for healthcare professionals (HCPs) is how to best transform their practices in this new environment. They are looking for manufacturers to help bring value beyond the pill—and communications is […]