Digital Patient Engagement

Bio-Pharma marketers must create purposeful content in order to truly connect with both the HCP and patients if they want to drive behavior change There is a movement that is slowly gaining traction with bio-pharma marketers. Providing content that imparts value to the healthcare professional is more important than brand literature. Although this seems like […]

12 New Ways to Help Patients Adhere to Treatment

Feature Articles by PM360 Staff on April 15th, 2016 We have all heard the numbers. Medication nonadherence can cost the healthcare industry billions of dollars ($337 billion in 2013 to be exact, according to Express Scripts). The pharmaceutical industry also loses—$188 billion annually, according to a 2012 Capgemini report. And often the patient loses. Studies have shown that […]

‘Point Of Care’ Is Quickly Becoming A Primary Solution For Rx Marketing

by Traver Hutchins- Reprinted from Media Post/Healthcare/Marketing Oct 6, 2015 Pharma has long been characterized as lagging behind the rest of the marketing industry in terms of branding effectiveness and overall media impact. Regulatory guidelines in the industry are the largest contributor to this delta. While regulatory restraints continue to give an unfair advantage to […]

What Patients Need to Remember After Leaving the Hospital-New tools help patients retain critical information -Dec 1 WSJ article

This is a great article. I heard about this from the Innovation Fund people at NSLI Hospitals earlier this summer. The technology is rudimentary at best, a computer on a cart set up with video camera to do the recording. It highlights a significant point of care issue that is patients recall less than 10% […]

ACOs, Population Health and Delivering on the Promise of Improved Health Outcomes

Accountable care organizations (ACOs) – formal alliances of hospitals and physicians that assume responsibility for the cost and quality of care – have the potential to improve patient health while reducing the waste in the healthcare system. But, to make these gains, ACOs are changing the way healthcare is delivered – and significantly through the build […]

Liberate Health Contributes to PharmaVoice ‘Digital Patients’ Cover Story

The cover of this month’s PharmaVoice addresses the disruptive force of ‘digital patients’ on the pharmaceutical industry. Our CEO, Richard Nordstrom, contributes to the article, advocating for the role of clinicians in mediating digital tools and content to drive better patient engagement.  Read more here.

Are You Ready for Transformation at the Point of Care?

“Enormous changes occurring in the healthcare marketplace promise to transform the entire ecosystem. Government initiatives, technology advancements and medical innovation are all factors. The overarching challenge for healthcare professionals (HCPs) is how to best transform their practices in this new environment. They are looking for manufacturers to help bring value beyond the pill—and communications is […]

Physician and Patient Use of Mobile at POC Increases Daily

Liberate Health, our POC patient education platform, is seeing increased adoption every day.  Having just launched in January 2014, we have achieved almost 10,000 patient encounters by more than 700 HCPs at point of care.  We take great pride in being part of the revolution that mobile is having in health care.  Nowadays, technology is […]

Top iPhone Apps for Doctors

Nowadays, there is a wealth of mobile medical apps available for healthcare professionals. Given the widespread adoption of mobile technology, apps are now used as tools to assist healthcare providers and help to improve overall care delivery. Here are some of the top-rated apps available for doctors and healthcare professionals. The Merck Manual Professional Edition […]