Is Inclusive Geo-Fencing the Future at Point of Care?

Crafting a Multichannel and Multi-Device Approach In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual perimeter for a real-world geographic area that can be dynamically generated”—as in a radius around a store or point location– or it can be a predefined set of boundaries where engagement can be made with […]