Are You Ready for Transformation at the Point of Care?

“Enormous changes occurring in the healthcare marketplace promise to transform the entire ecosystem. Government initiatives, technology advancements and medical innovation are all factors. The overarching challenge for healthcare professionals (HCPs) is how to best transform their practices in this new environment. They are looking for manufacturers to help bring value beyond the pill—and communications is the key.”  Read the full guest commentary article by Liberate Ideas’ CEO, Richard Nordstrom, on PM360.