12 New Ways to Help Patients Adhere to Treatment

Feature Articles by  on April 15th, 2016

We have all heard the numbers. Medication nonadherence can cost the healthcare industry billions of dollars ($337 billion in 2013 to be exact, according to Express Scripts). The pharmaceutical industry also loses—$188 billion annually, according to a 2012 Capgemini report. And often the patient loses. Studies have shown that poor adherence:

  • Results in 33% to 69% of medication-related hospital admissions (New Engl. J. Med., 2005).
  • Leads to a 17% increase in emergency room visits and a 10% rise in hospital stays among patients with diabetes, asthma, or gastric acid disorder ( of the Amer. Med. Ass’n, 2004).
  • Causes at least 125,000 deaths a year in the U.S. (Gen Med., 2005).

In other words, when patients don’t take their meds properly, everyone loses. That’s why so many are working to discover ways to help improve adherence. These 12 solutions, from people associated with the healthcare industry as well as outside tech companies, are just some of the new methods available to solve one of healthcare’s biggest problems.

Liberate IdeasIn the ever-expanding digital environment, brand patient engagement begins in the exam room when a treatment is first prescribed. Patient adherence is best initiated with complete knowledge and understanding of the treatment expectations. Research confirms the first barrier to adherence is the patient’s inability to understand and accurately recall what they were told. Clinicians are not great communicators and use jargon that is not well understood by the patient or their caregiver. Research shows that 1 in 3 prescriptions are not filled after patients leave the office, in large part due to poor communications and patient understanding.

Liberate Health is proven in clinical experience trials to improve patient and caregiver understanding. No other digital exam room tool placed in the hands of a clinician combines educational content along with the ability for the clinician to record their instructions and send the recorded interaction, compiled as a video, to a HIPAA compliant patient portal. The patient can review this over and over to improve understanding of the clinician’s instructions.

Liberate provides a brand the ability to ensure a consistent and complete message is delivered to the patient along with the clinician’s implied consent. This is a powerful way for brands to deliver important information to the patient that improves both compliance and health outcomes. Educational information can be placed on the Liberate platform in a variety of formats that include video and infographic education decks.

Liberate has been shown to be the front door to adherence programs, including patient engagement programs, co-pay, and incentive programs that all lead to increased adherence.


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